Fundamental Tech

Fundamental Tech

Food delivery, small business loans, credit card issuing, and all the infrastructures based on mobile internet has been already widely established in China's tier 1 to tier 3 cities. What about tier 4 or 5 or even further down? It was still a blue ocean. A Chinese local tech start-up named Fundamental Tech reached out to me in 2018 with the mission of building all mobile internet infrastructure for Chinese counties and townships using blockchain technology.

The ASK
HMW create a brand for audiences who have little knowledge about mobile internet and blockchain? HMW create a brand that can be also scalable once it grows out of its initial geographic targets?
The impact
The brand book created funded all mobile internet initiatives started in a small county called Yongshen in Yunnan in 2019. It's expanding to more counties and townships in China nowadays.
Early Explorations
Fundamental Tech
Final Results
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More Works